The Performance Brand | 2020 Book Launch

Join Attest for an exclusive virtual launch party, celebrating our trailblazing new book, The Performance Brand.

For decades, Brand and Performance Marketing have been uneasy bedfellows. But as most companies embrace the necessity to engage with both disciplines well, there is untapped potential in applying the principles of Performance
Marketing to Brand Building.

Here at Attest, we’re passionate about making the case for a closer link between the two. We’ve been developing this book for the past year, gathering insights and ultimately illustrating 15 case studies from leading marketers who have systematically built and nurtured a consumer brand, including Oracle, Gousto, Semrush & JustGiving.

Hosted by Director of Brand & Communications, Meagan Healey, this unique launch party includes:

• Spotlights on each part of the Performance Brand Lifecycle: Learn, Validate, Reach and Measure from leading brand marketers
• A keynote session on implementing the concept of a performance brand from Akama Davies, Director, Global Solutions & Innovation at Xaxis
• Interactive polls, live music and more! 

Join us and you will:

• Receive an exclusive free digital copy of the book, 24 hours before it becomes available on our website
• Absorb golden tips on brand building from our speakers
• Have the opportunity to ask questions relevant to your business
• Create a buzz for building your own performance brand