# The New Normal: Keeping Active

- URL: https://edge-test.askattest.com/our-research/the-new-normal-keeping-active
- Published: 2020-05-06
- Updated: 2026-06-24
- Description: We’re all adjusting to the ‘new normal’ created by the COVID-19 pandemic – what does that mean for health, fitness, and self-improvement? We partnered with The Big Thinks to ask 500 UK consumers how they're bettering themselves during a pandemic.

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# The New Normal: Keeping Active

We’re all adjusting to the ‘new normal’ created by the COVID-19 pandemic – what does that mean for health, fitness, and self-improvement? We partnered with The Big Thinks to ask 500 UK consumers how they’re bettering themselves during a pandemic.

 

 

 ![](https://edge-test.askattest.com/wp-content/themes/okd/static/img/circle-check.svg)Thanks — check your inbox for the report link.

 

 

 

![](https://edge-test.askattest.com/wp-content/uploads/2026/05/Landing-page-image-template-17-1.png)

 

### What’s inside?

- The results of a survey to 500 UK residents
- How people are keeping fit without access to the gym
- How e-learning and EdTech are seeing a surge in users trying to learn new skills
- Will we return to ‘normal’ once this is all over?

 

 

## Still not sure? Have a read…

**This article is the third in a series we’re calling the New Normal, aimed at helping businesses navigate fast-changing consumer behavior and find opportunities within these challenging times.**

The Big Thinks has partnered with Attest, the consumer insight platform, to launch a survey that interrogates the virus’ impact on the UK’s exercise and learning habits