The New Normal: Keeping Active

We’re all adjusting to the ‘new normal’ created by the COVID-19 pandemic – what does that mean for health, fitness, and self-improvement? We partnered with The Big Thinks to ask 500 UK consumers how they’re bettering themselves during a pandemic.

Download the full report

What’s inside?

  • The results of a survey to 500 UK residents

  • How people are keeping fit without access to the gym

  • How e-learning and EdTech are seeing a surge in users trying to learn new skills

  • Will we return to ‘normal’ once this is all over?

Still not sure? Have a read…

This article is the third in a series we’re calling the New Normal, aimed at helping businesses navigate fast-changing consumer behavior and find opportunities within these challenging times.

The Big Thinks has partnered with Attest, the consumer insight platform, to launch a survey that interrogates the virus’ impact on the UK’s exercise and learning habits

Know it now.

See how to use Attest for research that makes decisions faster, sharper and more valuable.