# The New Normal: Food & Drink

- URL: https://edge-test.askattest.com/our-research/the-new-normal-food-and-drink
- Published: 2020-04-22
- Updated: 2026-05-15
- Description: We’re all adjusting to the ‘new normal’ created by the COVID-19 pandemic – what does that mean for the food & drink industry? We partnered with The Big Thinks to ask 500 UK consumers how their food & drink habits have changed in the wake of a crisis.

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# The New Normal: Food & Drink

We’re all adjusting to the ‘new normal’ created by the COVID-19 pandemic – what does that mean for the food & drink industry? We partnered with [**The Big Thinks**](https://www.thebigthinks.com/about) to ask 500 UK consumers how their food & drink habits have changed in the wake of a crisis.

We’ve published even more up-to-date UK data for the food and beverage sector. Get the latest data in the [**2021 UK F&B Digest**](https://edge-test.askattest.com/reports-guides/uk-fb-digest-healthy-eating-issue-2)!

 

 

 ![](https://edge-test.askattest.com/wp-content/themes/okd/static/img/circle-check.svg)Thanks — check your inbox for the report link.

 

 

 

![](https://edge-test.askattest.com/wp-content/uploads/2026/05/Landing-page-image-template-15-1.png)

 

### What’s inside?

- The results of a survey to 500 UK residents
- How food-delivery and home-cooking habits are changing
- Are we drinking more alcohol in lockdown?
- Will consumer habits go back to ‘normal’ once this is all over?

 

 

## Still not sure? Have a read…

**This article is the second in a series we’re calling the New Normal, aimed at helping businesses navigate fast-changing consumer behavior and find opportunities within these challenging times.**

To understand how much things have changed in the UK, and to quantify what some of the short and mid-term impacts of COVID-19 will be for brands, The Big Thinks has partnered with Attest, the consumer insight platform, to launch a survey that interrogates the virus’ impact on the UK’s food and drink habits.