# Data storytelling playbook

- URL: https://edge-test.askattest.com/our-research/datastorytellingplaybook
- Published: 2024-11-06
- Updated: 2026-06-03

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# Data storytelling playbook

Getting your CEO to care about consumer insights can be a challenge. This playbook outlines how you can use data storytelling techniques to engage your C-suite. Fill in your details to download your copy now!

**Download the full report** to learn how this impacts your business.

 

![](https://edge-test.askattest.com/wp-content/uploads/2026/05/data-storytelling-cover-thumbnail-720x1024.png)

 

 

 

 ![](https://edge-test.askattest.com/wp-content/themes/okd/static/img/circle-check.svg)Thanks — check your inbox for the report link.

 

 

 

![](https://edge-test.askattest.com/wp-content/uploads/2024/11/CleanShot-2026-05-20-at-8-.38.01@2x.png)

 

### What’s inside?

- A five-step process for effective data storytelling from customer research expert Bianca Johnston (ex Shopify and AIRMILES)
- Understand the CEO mindset and create a ‘CEO blueprint’
- Learn the key elements to a data story and get a framework for effective data visualisation
- Discover Attest’s new data storytelling capabilities