# Olaplex & Attest fireside chat

- URL: https://edge-test.askattest.com/blog/video/olaplex-attest-fireside-chat
- Published: 2022-05-26
- Updated: 2026-05-02
- Description: Watch this fireside chat between Charlotte Watson, Global Chief Marketing Officer at Olaplex and Loree Lash-Valencia, VP of Sales, North America at Attest. This discussion was part of the recent Brand Innovators Consumer Engagement livecast. Charlotte and Loree talk through…

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Watch this fireside chat between Charlotte Watson, Global Chief Marketing Officer at [Olaplex](https://olaplex.com/) and Loree Lash-Valencia, VP of Sales, North America at Attest.

This discussion was part of the recent [Brand Innovators](https://www.brand-innovators.com/) Consumer Engagement livecast. Charlotte and Loree talk through Olaplex’s approach to consumer engagement and how that informs their market-leading product launches.

They also discuss exclusive new insights from Attest’s [US Beauty & Grooming Report 2022](https://edge-test.askattest.com/reports-guides/us-beauty-grooming-report-2022), which you can read for free.

Watch the full fascinating fireside chat below.