# How DRY Soda pivoted to create a winning growth formula in 2021

- URL: https://edge-test.askattest.com/blog/video/how-dry-soda-pivoted-to-create-a-winning-growth-formula-in-2021
- Published: 2021-10-08
- Updated: 2026-06-24
- Description: For DTC Day, Attest Founder and CEO Jeremy King caught up with DRY CRO Betsy Frost to talk about how they created direct-to-consumer success during the pandemic.

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Read more about what DRY did and how they [jumped onto the D2C opportunity](https://edge-test.askattest.com/blog/customer-stories/dry-cro-betsy-frost-on-the-benefits-of-taking-fb-direct-to-consumer).