# Schooling young generations: A marketing challenge

- URL: https://edge-test.askattest.com/blog/podcasts/schooling-young-generations-a-marketing-challenge
- Published: 2022-05-05
- Updated: 2026-05-02
- Description: Here Attest CERO and Founder Jeremy King talking all things consumer research, plus Jeremy's Shiny New Object—education.

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Jeremy King joined Tom Ollerton for the always-fascinating Shiny New Thing Podcast from [Automated Creative](https://automatedcreative.net/shiny-new-object-marketing-innovation-podcast).

In the episode Jeremy talks through what makes great marketing, and how continuous consumer research fits into that. Jeremy also talks about one of his other passions: education, particularly about the REAch2 Academy Trust which Jeremy works with.

Listen to the full episode below.